Your auto repair shop just received a negative online review. After your initial flood of emotions and shock, you're now faced with what do you do? Should you call the customer? Was it a real review in the first place? Why should you even respond? Shop owners are bombarded by a plethora of questions when something like this happens. In the next few...
Community involvement is not only a sign of a good business, it also makes good business sense. According to a Cone Communications Social Impact Study, when choosing an automotive repair shop, 89% of female customers will choose a business that is involved in their community. "While building a name among locals will increase sales and brand awarene...
You know you need to use social media for your shop, but how do you go about actually doing it? What should you be focused on daily to be efficient and effective while still running your business? You've sat through numerous seminars and conferences listening to expert consultants tell you that you must be on social media. They tell you that ...
How do you know what you should be doing daily vs weekly when it comes to your social media activities? Just like your business, there are certain things you should devote attention to weekly. For example, you wouldn't work on payroll daily; it just doesn't make sense. The same is true for your social media goals and initiatives. This ...
While striving to meet the needs of your female customer, it's important to treat her with respect. When a female customer walks into your shop, how she is treated will make a big and long lasting difference. Did she feel welcomed and respected, or did the first person she saw completely ignore her existence, which made her feel un-welcomed and dis...
Why is it important to earn the trust and loyalty of your female customers? A new customer cost is at a rate of 6-7 times the expense out of your pocket. Where could that money be better spent if you increase your customer retention rates? "Increasing customer retention rates by 5% increases profits by 25% to 95%." Harvard Business Review Ear...
Your Restroom is a Reflection of Your Business. What is Your Restroom Saying About You? As a business owner, you spend a lot of time finding customers. It's important to understand that once you have a new customer, you have to earn their trust and respect. The customer needs to have a positive experience in your shop in order for them to tru...
