4 Weekly Social Media Activities that are Critical
How do you know what you should be doing daily vs weekly when it comes to your social media activities? Just like your business, there are certain things you should devote attention to weekly. For example, you wouldn't work on payroll daily; it just doesn't make sense. The same is true for your social media goals and initiatives.
This article is the second in our series about social media activities along with when and what you should be doing on a daily, weekly, monthly and quarterly basis. Please review the other articles in this series as they are designed to work together.
Prioritize and Stick to a Routine
Schedule, Schedule, Schedule
1. Create a Posting Schedule for the Week
Once you create your schedule then you actually have to create the post content and post it on the specific platform to be published at a later date. What to post is a subject all to itself. Check out the article, "What Should You Post to Social Media".
2. Capitalize on your Competitors' Best-performing Posts
Here are some tips on how to take advantage of your competitors' posts.
- Address questions that they haven't answered.
If you remember, we discussed that you need to check your own comments and questions on a daily basis. Keeping that in mind, by checking your competitors' posts and addressing any questions they didn't answer on a weekly basis can provide your followers with unique value.
- Leverage their best performing post formats.
The greatest thing about having a competitor is that you share the same audience. Let's examine this situation; the repair shop down the street creates an infographic and you notice that it's beating your videos you've been making. It might be time to rearrange your priorities and think about creating an infographic of your own.
- Offer stronger alternatives to the content they are sharing.
Do their online polls get more engagement on social? Try to beat them with a fun quiz or game.
3. Track the Results of your Ongoing Campaigns
4. Boost Well-Performing Posts
Remember, utilizing social media is still about building relationships and trust. The more you're able to demonstrate trustworthiness and engage the public on your social media networks and channels, the bigger your payoff will be with loyal, profitable, long-term customers that you enjoy working with.
Here is a summary of the Weekly Social Media Activities you should be doing.
Weekly Social Media Activities
- Create A Posting Schedule for the Week
- Capitalize on your Competitors' Best-Performing Posts
- Track the Results of your Ongoing Campaigns
- Boost Well-Performing Posts
In our next article in this series we discuss the monthly social media activities you should address.