Your auto repair shop just received a negative online review. After your initial flood of emotions and shock, you're now faced with what do you do? Should you call the customer? Was it a real review in the first place? Why should you even respond? Shop owners are bombarded by a plethora of questions when something like this happens. In the next few...
You know you need to use social media for your shop, but how do you go about actually doing it? What should you be focused on daily to be efficient and effective while still running your business? You've sat through numerous seminars and conferences listening to expert consultants tell you that you must be on social media. They tell you that ...
How do you know what you should be doing daily vs weekly when it comes to your social media activities? Just like your business, there are certain things you should devote attention to weekly. For example, you wouldn't work on payroll daily; it just doesn't make sense. The same is true for your social media goals and initiatives. This ...
