Geo Targeting for Automotive Repair Businesses AutoPair, Inc.

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Geo Targeting

Geography plays an important part in creating customized and targeted marketing campaigns. Geo Targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location.

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Why Is Geo-Targeting Important?

Relevance & Location

Your customers get ads and content that are relevant to them based on their location data. Your business is local and so are your customers.

Optimize Advertising

By serving your ad or content to the specific audience in a location relevant to your shop, you’re able to optimize the return on your investment.

Reduces Costs

Paying for only adverting directed at a local audience ensures you’re not spending on clicks and displays that will never amount to business for your shop.

include and exclude signs pointing in different directions.

map showing cars and the estimated time it will take to get to their destinations.

image of a spinning amusement park ride .

Include / Exclude Locations

Not only can you define areas you wish to reach but you can carve out areas you wish to exclude. This can be accomplished by venue, side of street or any other area that can be specifically targeted.

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Define by Distance or Time

Geo-fencing allows shops to include creative messages acknowledging a user’s location. You can even try geo-conquesting, which targets customers around your competitor’s location.

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Geographic Events

Targeting specific events, such as weather or local holiday celebrations are a great way to spike demand for particular services and are a great opportunity to boost sales.

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